BOOK 1: Strategies for digital marketing and E-business (AUTHOR: NEHA BHARDWAJ)
Chapter 1: Introduction to digital marketing and e-business
Chapter 2: Marketplace analysis for e-business
Chapter 3: Managing digital marketing infrastructure
Chapter 4: E-environment and Digital marketing strategy
Chapter 5: Supply chain management
Chapter 6: Customer relationship management
Chapter 7: Digital marketing service implementation and optimization
BOOK 2: Market Research and Information System (AUTHOR: DR. SUDIPTO MAJUMDAR)
Chapter 1: The Role of Marketing Research
Chapter 2: Secondary Sources of Information
Chapter 3: Levels of Measurement and Scaling