BOOK 1: Supply Chain and Logistics Management
Chapter 1: Typical Marketing Channels
Chapter 2: Functions Performed by Channel Partners
Chapter 3: Marketing Channel Strategies
Chapter 4: Channel Dynamics
Chapter 5: Sourcing and Procurement
Chapter 6: Demand Planning and Inventory Control
Chapter 7: Warehousing and Transportation
Chapter 8: Track and Trace Systems and Reverse Logistics
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